[rvz]

> Most of the outpouring of support was likely for the phrase, whereas much of the pushback was likely against the organization.

Precisely. For anyone who disagreed with their actions and agreed with the phrase, that was the trap in all of this as I previously said. [0] and that probably happened with lots of people and companies, including Instagram. If one 'disagreed' with 'BLM', they are labeled as 'racist' automatically.

Which is why it was very important to distinguish between the phrase vs the organisation itself.

[0] https://news.ycombinator.com/item?id=24862982