[Rastonbury]

A bump means people in the market are trading their shares with each other at 20-30% higher than what the company sold to the market for, that's what it means by money on the table. It's as if they sold for below market value. An IPO pop cannot immediately be turned into cash to spend, can't pay for ads with stock

[OJFord]

GP means that you can buy ads with money you don't leave on the table; that leaving it there as a PR stunt is probably not a good move.