`proto_library` for building the `.bin` file from protos works great. Generating stubs/messages for "all" languages does not. Each language does not want to implement gRPC rules, the gRPC team does not want to implement rules for each language. Sort of a deadlock situation. For example:
But there's also no real cohesion within the community. The biggest effort to date has been in https://github.com/stackb/rules_proto which integrates with gazelle.
tl;dr: Low alignment results in diverging implementations that are complicated to understand for newcomers. Buff's approach is much more appealing as it's a "this is the one way to do the right thing" and having it just work by detecting `proto_library` and doing all of the linting/registry stuff automagically in CI would be fantastic.