[maelito]

Individualisation is just a step needed for collective change.

From the individual to the state and then the world, everything is continuously collective.

You just can't hope your institutions to change if a minority of citizen haven't proven lowering one's environmental impacts is possible, and made it socially desirable.

Then institutional change can happen.

In democraties at least, comsumer-citizens are necessary for the system to change.

[wmf]

In the developed world we've already gone beyond the optimal point of individual environmental responsibility and it's all diminishing returns from here.

[jefflombardjr]

Totally. But not in software.

Take a look at Code Complete: Chapter 25. Does a way better job explaining this than I could in a comment box.