[nickspicer1993]

The animation is actually 3 seconds. ;)

Understand how it could conflict with the "fast" adjective though, is anyone else put off by the animation?

[SahAssar]

Hiding information behind artificial loading times does not inspire confidence in the product. Consider which sort of person you are trying to convince and try to imagine what they would want, in this case I definitely think your audience would appreciate not waiting for "Simple. Fast. Elegant."

[nickspicer1993]

The animation has been removed, thanks both for you input. :)

[dangus]

Alternate opinion: I kind of liked the animation, but I can understand removing it, too.