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by blakeperdue
5402 days ago
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I'm curious why mailchimp made the acquisition. Your service is simple and works well; it wouldn't be hard for mailchimp to build it themselves. Was the acquisition to get your user base, or to get you to come work for them to build out their newsletter service? |
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But basically, they like TinyLetter. TinyLetter likes MailChimp (srsly, the email business can be slimy as hell but they're totally legit, upstanding, & everyone knows it). TinyLetter has a good brand and a decent amount of users (roughly 500,000 people subscribed to 30,000 newsletters). Both companies recognize an opportunity that we think is large, and buying TinyLetter gives them a head start.
I'll be helping advise TinyLetter for a while, and we both really wanted to work together.
So basically, for these reasons and more, it just "made sense," if that makes sense.