[fhe]

for me the clickbait title had the opposite (of their intended) effect. I was going to pass until I saw your comment that it's about "worms", which is actually interesting and if they are making claims about worms, it passes my bullshit test. I understand why people use clickbait titles, but I feel it ill-serves them by attracting the wrong kind of audience.

[cosmojg]

> I understand why people use clickbait titles, but I feel it ill-serves them by attracting the wrong kind of audience.

That assumes they have an interest in attracting the "right kind" of audience. Most publications just want an audience, any audience, full stop.