If you're employed by your clients and do it in their name, doesn't that make you the first party? I'm no lawyer but I can imagine it's to legally be able to close off bots and other shady services.
> If you're employed by your clients and do it in their name, doesn't that make you the first party?
If you're an employee, yes. If you're a consultant, contractor, freelancer or similar then you are a third party doing as you do it on behalf of your client (the first party). This is for UK law, and the distinction of first/thrid party is important when it comes to tax (see IR35 for the mess created).
If you're an employee, yes. If you're a consultant, contractor, freelancer or similar then you are a third party doing as you do it on behalf of your client (the first party). This is for UK law, and the distinction of first/thrid party is important when it comes to tax (see IR35 for the mess created).