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by betwixthewires
1656 days ago
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You seem to have this idea that people know what they want in their lives before it exists, know what problems they want to solve and unbiasedly navigate the world looking for solutions. But how it often works is people don't know they have a problem needing to be solved until they see the solution in marketing material. People by and large use what they see in advertisements and justify the decision after the fact. What is preferred is not always what is superior. Bandcamp is as easy to use as Spotify. Yet people don't use it as much. Why not? Marketing is why. Mobile UX is full of deliberate friction points put in to support profitable business models at the expense of utility. The mobile experience is designed to funnel users towards making certain choices. This is beginning to happen in windows as well now. And people just go with it. Is it condescending? Maybe. But if I was wrong you wouldn't have advertisements on TV, marketing people know what works and businesses aren't in the business of throwing money away for no return. People wouldn't bitch about Facebook and continue to use it, they'd go somewhere else. |
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