I've seen the race winners wearing the same Garmin, Suunto, and Coros device models as the rest of us. Hardly anyone who actually competes uses Fitbit, it's kind of a toy.
Sounds like we're vigorously agreeing. If you Google "fitness trackers", you might get a Garmin and after a few minutes I found a Coros. But it's mostly Apple, Fitbit, Xiaomi, Withings, Garmin's more fashionable/smartwatch line. If that's what the tech mags are reviewing (for they come up top on search, not fitness websites) that's where the money is.