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by Mikushi
1656 days ago
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Having worked on video delivery, first play is not paid much attention. In most VPAID supported ads -one of the standards for video ad delivery- you have events fired at set intervals which are what is actually looked at when evaluating a placement value. A placement that has high first play rate but a terrible 5sec event firing will just be worth nothing. In a programmatic world it means you'll get little to no bids for it or a default placement with payment in the fraction of cents per thousands. |
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