Hacker News new | ask | show | jobs
by plasma 1658 days ago
I don’t think it’s worth it.

Lifetime access for a fixed cost is a liability, money back guarantees and other extras like it don’t really move the mark.

What you really want is obsessed customers happy to pay you.

Perhaps just build up a wait list (be notified of our launch etc) and see how they convert to regular paying customers.

If they don’t convert find out why (product or price issue or mix or neither?).

1 comments

Thanks for sharing this thought. Tis is exactly what we did in https://digitalfirst.ai. We have few hundreds of leads waiting on a early bird list and we're going to presale. Still, since the product is not ready yet and they opted-in for ready thing, I'm afraid I'd have to find reasons and assurances that'll help me convince them to invest. I see that you don't believe in any - that's still an insight so - thanks! :)