[cblconfederate]

all of them had those, to different degrees. Bebo even had a copy of the facebook platform for games. Arguably myspace, bebo , orkut etc had more customization and the feeling of subcultures. Facebook was a flat big mass. Their success relied on sucking up every possible contact list faster than the rest.

[agumonkey]

I don't agree with the contact list sucking. If it was bad people would have left pure and simple. Myspace and others were huge mess, just larger blogs, it wasn't different.