[gmjosack]

I think this might be part of why it sticks out in my mind so much. The name with no information just feels like an ad and nothing about it makes me curious it's just "there's that headline again..."

I think it's clear to me at this point that it's not just Jerry, other people seem to notice other ones more. Maybe it just depends on what times you're more likely to visit the site or which headlines you pattern match on more.