[Nextgrid]

Better regulation around marketing would go a long ways to begin with. In the UK "fiber" is used as a catch-all term for any kind of internet connection even though in the majority of cases it's just fiber up to a certain point and then either DSL or coax, making it hard for consumers to tell exactly what they're signing up for. Same for bullshit terms such a "superfast" or "ultrafast" instead of actual up/down/latency numbers.