[duud]

This. People hate Meta/Zuck so much that they can't give credit for what was a brilliant rebrand.

Given that what makes a good brand is subjective perhaps a more objective measure is the value of the domains the companies rebranded to.

By this count Meta.com > ABC.xyz > Block.xyz. I'm basing this on data available via namebio.com, automated appraisal tools such as GoDaddy Appraisal and Estibot and thousands of hours of personal experience researching, buying and selling domains. Meta.com is worth six or more likely seven or even eight figures as a standalone domain. Block and ABC.xyz? Not so much.