[newaccount74]

> because consumers don't care about these things

I think that's not the issue. Consumers DO care about durable products, and consumers DO share their experience. Consumers talk to others about stuff they like all the time, and they also complain to others when stuff doesn't work. Consumers also spend a lot of time online researching products.

Amazon Reviews were amazing in the beginning, because so many customers shared their honest experience.

The problem is that as soon as there is a popular place where people go to read reviews, companies realise they can make a lot of money if they post fraudulent reviews (or send free samples to folks who write positive reviews). Products with good reviews make lots of money, so companies are going to put a lot of effort into getting good reviews.

On the other hand, consumers trying to share their honest experience don't have anything to gain from doing so, so they are not going to put as much effort into sharing their experience.