[sofard]

Not to mention, as the author mentioned, there's a (likely) scenario that pure cloud providers become a low-margin commodity. We've already seen this play out. Even with lock-in, to attract new customers, you'll be competing mostly on price.

[abnerg]

+1 Amazon has always been a "lower margin" business. One argument for why and how AWS beat all the tech vendors to the punch was that everyone else had businesses build on higher margins (Google, MSFT, Oracle, VMware, etc). Now that AWS delivers most of Amazon's current profit, it will be interesting to see if Jassy asks for more margin out of them or tries to find it in other parts of the business.