[ren_engineer]

the thing that might be more interesting for HN users is that she basically has no presence on Twitter or Facebook. Instagram and TikTok seem to be king for monetizing anything. Twitter and Facebook have horrible organic reach and make it hard to grow without paying.

TikTok is especially good because they'll promote your video based on quality and account size really isn't a factor, that's how this person went from 0 to 1,000,000 followers in a year. Something to keep in mind for your own business

[wheelinsupial]

I’m not sure how monetization is being used here, but the intro to the interview says that Instagram and TikTok are used for advertisement.

In the podcast (I think the transcript is taken from there) it’s mentioned that most (95%) of the money is generated from course sales that happen on the thinkific website: https://miss-excel.thinkific.com/collections