[mattcwilson]

I think you’re making the GP’s point. No one cares about how much engagement with their pants they are getting.

They care that the whole experience delivers them what they value: fit, trendiness, status, consistency of the experience and the product, etc.

They care about innovation only when it reliability delivers an obvious gain on any of those stats, or when the market has moved to the point where keeping up with trendiness demands it.

So many brands are “premier” because they know all of this and just relentlessly deliver that familiar experience, maintaining their market position.

Software hasn’t quite, as an industry, figured out that sweet spot of innovation and consistency to be truly lasting. We’re too familiar with disruption - which is true, by and large, and sets us apart. Except once a category is defined enough not to need it. No one’s really disrupted email, despite many attempts, because it’s too ubiquitous and the consistency of experience demands are too great. It’ll happen eventually, but only as a long term evolution of overall trends and underpinning standards. Like the move away from breeches and onto pants.

[tqi]

But what is shipping seemingly random features (stories, igtv, shopping, reels, etc) if not trying to increase/maintain trendiness?