[acdha]

I'm skeptical that it's all that much better for any group of user. I search for normal things all of the time and it doesn't do a good job at returning relevant results for things like businesses, recent movies / TV shows, etc. and natural language syntax doesn't make the results less bad.

What it looks suspiciously like to me is a lack of an effective feedback loop for user frustration — if it takes a number of queries to get correct results or someone doesn't stop using Google search entirely, this would be easy to confuse with improved engagement and I'd especially believe that managers whose job it is to get a number to go up are not in a hurry to question whether that growth is meaningful.