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by davee5
1658 days ago
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Instagram has slowly been deprioritizing content creation and promoting content consumption. This was clearest to me when they recently moved the Post button up to the top, out of the way, to make room for more consumption buttons within thumb reach. For a good long time IG was the only place I could reliably see actual user-generated content. Moreover it was actual friend-generated content, and mostly they posted their actual (best, happy) lives. With culling of the slideshow preachers, the media re-grammers, and the vacuous influencers, an honest social media experience can still be enjoyed-ish. But ads and re-designs will continue to chip away at the creative sharing and interactions that used to be the core UX until it's fully unusable for its original purpose. Instagram now wants you to watch and scroll, not capture and share. Soon I'll need to take my creative sharing elsewhere, but where? |
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But separately, if professional brands really do take over IG over user-generated content between friends, the runner-up is Pinterest. A February 2021 study of social media usage shows that Instagram usage among US adults is 40% [0], with Pinterest at 31% usage. Beyond Pinterest, the runner-ups for (high-quality, artistic) creative content are platforms like Adobe's Behance or Dribbble, but the users for these are primarily creative professionals.
For user-generated content between friends (day-to-day stuff), Snapchat isn't a bad replacement (25% usage, according to the same survey). I would guess that most content remains user-generated (via photos that delete themselves sent to other friends). I would also guess it's less less harmful to mental health for certain groups, as it doesn't feature Likes or Comments.
To be totally honest, though, I wouldn't regret the loss of user-generated social media content. Exchanging messages, having video calls, and seeing people in-person feels a lot more enjoyable and helpful for strengthening relationships.
[0] https://www.pewresearch.org/internet/fact-sheet/social-media...