[cschiller]

Thanks for the kind words! And yes, indeed we feel that the combination with delivery services makes a significant difference. By improving the inspiration experience and doing the related shopping on your behalf, we’re trying to deliver a smooth and successful cooking and dinner experience without the hassle. We believe that this is critical for a service like ours.

And in addition, as you pointed out, with each order we learn from the integrated shopping about the user’s preferences which enables us to continuously improve the service over time.

[DantesKite]

There's also a nonzero chance 10 years from now, automation and object recognition will improve fast enough that robots can essentially do certain (or most) aspects of cooking.

And if that's true, the advantage will go to the company that is ready for it.