[spiderice]

> we are considering to give the user an option to simply export the optimized shopping list, so it can be used for offline shopping

The fact that this isn't included already is a bit of a red flag for me. It's a meal planning service that won't even give me the list of ingredients if I want to buy them myself?

Besides that, it does look interesting. I may sign up for a free trial after showing it to my wife and seeing if she'd find good utility in it. We've done grocery delivery for about a year, but we're on the verge of stopping. So having an exportable list of ingredients is obviously a must before I get too attached to your service.