I like it, but that might encourage the top profiles to take their audience off platform entirely. Unlike say Youtube, I don't think Twitter creators are able to monetize directly on platform?
I do no think that would happen. Someone having 1M followers usually has $10k/mo to spare. And the value they are getting from amplifying their message for branding purposes certainly outweighs the cost by couple of orders of magnitude.
I'd probably pay $10k/mo for my brand if it allowed me to talk to 1M people interested in my products as frequently as I wanted. How much would the same cost me on other platforms? A comparable business is something like mailchimp where you pay $300/mo to message just 10,000 contacts.
And yes, Twitter would need to get better at purging bots, but that is a good thing and a nice incentive to have.
I'd probably pay $10k/mo for my brand if it allowed me to talk to 1M people interested in my products as frequently as I wanted. How much would the same cost me on other platforms? A comparable business is something like mailchimp where you pay $300/mo to message just 10,000 contacts.
And yes, Twitter would need to get better at purging bots, but that is a good thing and a nice incentive to have.