[ichydkrsrnae]

It's a feature comparison page, so that's the fundamental design issue.

The GIFs add pop, but the intent is to clarify. How does showing this info. on onHover or onClick in any UX achieve that result?

It doesn't.

As designed, it's an ad. It is. Look at it.

If I'm comparing a product with a full page of features, I'm going to be scrolling up and down. The one thing I absolutely won't do is hover over 16 onHover information panels while trying to compare and contrast an extensive set of features, costs, and licenses.

I'm just going to get aggravated that the information I need to make a decision keeps disappearing from view when I click or hover elsewhere.

Also, that's the kind of page you print and underline and circle things on, and give to your boss as a reason for purchase. If half the information is invisible when the page is printed, what use is it?

[metafunctor]

Yep, you said it, the pricing page is, in fact, an advertisement of the product.

It's not like you can easily compare the prices between two different products in the same segment.

It's an ad. Embrace it. Leaving out the GIFs doesn't make it less of an ad. It just makes it… a worse ad?

Also, does your boss not have a computer?

[ichydkrsrnae]

He does. He just likes the printer more. He also surfs the web on a Texas Instruments TI-85 graphing calculator, so go figure.

I'm not referring to the page as an ad, but fair enough. I see him applying a pop-up advertisement using the wrong UX element to a grid of information that doesn't benefit from it.

Wrong is the wrong word, as apparently a dotted link is and isn't a link. Indicates multiuse? That's clear as mud.