| - There is way more content to sift through, including video. - There are way more Google users, including grandmas. - Conversations have moved from discussion boards to walled gardens and chats. - Google relies more on neural network embeddings, so does a better job when you type full sentences and semantic similarity. - Google relies on authority signals and incoming links to a website, so non-commercial, hobbyist, or controversial content ranks way lower. - Websites rely on Google for income, so they start producing what Google and its readers want to see. - Spammers rely on Google for income, so those surviving after decades, have created massively successful linking rings and spam production pipelines looking at keyword search statistics. - You were really good at Google searching years ago, having a harder time updating and letting go of what worked for you. Easier to blame Google for this. As for tips: Anything academic, search on specific websites or Google Scholar. Anything technical/coding, search on StackOverflow. Anything cultural/commercial you want a peer answer, instead of a salesman answer, search on Reddit. Try to join like-minded communities where you can ask expert questions, and research new things in your field. Exact keyword match still works by enclosing keyword in double quotes: "sal dulu antasma"
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This is a completely miserable experience, and walls off useful information into classes of people who "are in the know" about where the most relevant information exists.
And if you're that grandma searching for a birthday present for your grandson? Good luck. She's likely to be devoured by ads, if not an outright scam.