[subjectsigma]

This is pure anecdata and somewhat tangential to the article, but - I had multiple conversations, distinct from each other and completely unprompted, where people said they thought the hype for this show was manufactured. One person in particular said Reddit felt like someone "flipped a switch" and suddenly everything was Squid Game for a week. At first I didn't see it but after the Nth article breathlessly repeating the same points about the show's message one does wonder.