[icecrime]

Hi, author here! Appreciate the comment, we'll work on our copy.

Most companies have a quarterly planning cycle which starts with setting goals, ends with collecting results, and in middle is most often a blurry mess of juggling between priorities and the reality of the day-to-day.

Our customers choose us because getting consolidated visibility on how we allocate engineering efforts in a way engineers don't hate is an unsolved problem. Yet without it, your decisions and plans are very much based on hope and gut feelings. Our belief is that most organizations are held back by a lack of alignment, and a disconnect between planning and execution: if we can help prevent just one team chasing the wrong topic for a month, then the cost is well amortized, and for large organizations that is a no brainer.

We also have small startups adopting us because it helps them shine a light on the engineers work in a way that the non-technical groups understand. Their use case is less about decision making (because the uncertainty isn't so high when the number of engineers is <10), and more about communicating the value of their work.

Hope that helps!