[kingcharles]

> Unfortunately, people are so conditioned to conflate "feels like it should work" with "actually works", that no matter how much we repeat the contrary it seems to have little effect.

Thank you for this. This sentiment applies to so much online, especially in the field of online content, social media posting and conversion rates.

What feels like it should work is not the same as what actually works.

This site was posted on here at some point and it made me mad because everything the guy recommends sounds awesome, but where is any proof that it actually improves sales? https://examples.roastmylandingpage.com/

Humans are complex beasts and sometimes the exact opposite of the obvious is the right solution: https://www.bbc.com/news/world-11573666