[puddingforears]

The last five companies I’ve worked for, three large, one tiny start up, and two msb’s, extensively used A/B and split testing to carefully fine tune every funnel and product to maximize conversion. Most of my job for the last decade has been moving split points around form flows and capturing metrics to show what caused a split to occur. I talk to less than more people that don’t use this practice.

I’ve run splits for everything from background colors to copy changes. If product management anticipates some facet could influence outcome, then it will be tested.