[orangeoxidation]

I don't expect the plant based products to outcompete high-quality, expensive, free-roaming cattle.

I hope it will outcompete cheap, monoculture-soy fed, medicine pumped, densely grown and factory slaughtered cheap meat.

The second is far more common than the first. As you said, good meat from well-raised animals is expensive.

So not the awesome and expensive steak you may eat from time to time, but the cheap meat in fast-food, the chicken-wings, burgers, lasagnas, pizzas, tacos, currys and more.