[MattGaiser]

Seems like you would also take a lot of responsibility for the negative experiences from that pathway.

Store scams someone and Shopify takes the hit.

[Gigachad]

Yep, amazon takes a lot of earned hate for all the scammers on the platform. The current setup has shopify as not a real consumer brand and just a piece of infrastructure like how your VPS host isn't part of the store.