It's high, but not unreasonably so, compared to a decent modern toaster. For example, a dualit 4 slice toaster is £200/$260. Pretty much everyone I know who has one is happy with it, and it meets modern safety standards out of the box.
Holy cow. We have one of these handed down to us. After learning how to calibrate the springs, it runs great. Didn't realize how much wealth it created for us as well.