[paulcole]

Practice and memory.

Tell yourself stories. When you like how you told it, remember and reuse phrases the next time you tell it to a group. When you tell it to a group, remember how they reacted and change how you tell it the next time.

Listen to other people tell stories and copy their mannerisms, word choice, and pace.

I run a lot and listen to podcasts/practice my own talks for work. I keep track of what’s working and what isn’t and keep adjusting and trying new things.

Remember that a lot of work goes into things that seem effortless.