[kevindeasis]

It all depends on the product, designers, market, product owners, marketing team, and target audiences

Some products would have different funnel for the lifecycle of their product. Sometimes it might make sense to do one thing for a specific funnel and might not on a different context.

However, that assumes we are making decisions based on data.

Sometimes a team / company can will make decisions even if it is not optimal in terms of conversations because that's what they feel like doing.