[dredmorbius]

The apple logo is also designed to be viewed by others, NOT the owner.

Thinkpad's branding ("Lenovo" and the angled "Thinkpad" in the corner) face the owner when the laptop is closed.

The Apple is inverted. When the laptop lid is up (in use), it's advertising Apple to others. When the laptop lid is closed, the owner sees an upside-down apple.

That's marketing genius.

(Typed on a Thinkpad, running Debian GNU/Linux, of course: while I appreciate marketing genius, I prefer technical superiority ;-)