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by narrator 1663 days ago
Since we are bringing up Max Headroom, I would like to put a word in for Blipverts. These were part of the fictional subject matter of the first Max Headroom TV Show. They were advertisements that make old people watching them explode. Bryce, the engineer behind these adverts, uses the wonderful line, "I only invent the bomb, I don't drop it." This was amazingly prescient back in the 80s given where we are now in adtech.

https://www.youtube.com/watch?v=ekg45ub8bsk

2 comments

> "I only invent the bomb, I don't drop it."

"Once the rockets are up, who cares where they come down? That's not my department," says Wernher von Braun.[1]

[1]: https://www.youtube.com/watch?v=QEJ9HrZq7Ro

All the networks were obsessed with real-time audience metrics, which is even more prescient.