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by thow-58d4e8b
1664 days ago
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More underappreciated aspect is variety. US tends to be very copy-paste - once you solve someone's problem well, it's quite likely your solution is universally applicable to large swaths of the market. EU varies not only country-to-country, but often even between departments of the same company in the same building. It's not just technology, even markets for beer or coffee are likely more varied in your average EU country than in the entire US |
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The complexity of getting our platform to work with all of this is as big a consideration as market size is when we're looking to expand abroad.