[sanat]

I used to run a services business, and thought that attending conferences and meet-ups would give me business. Networking (in real life) is not something I enjoyed - but had to do to get more business.

Some of the best business and personal relationships I've had IRL, have been a byproduct of writing something online.

Some the advantages that I can think of 1. Putting yourself out there has a lot more scale when you broadcast your thoughts by writing online. Even reaching 10s of people takes more time in real life. 2. Cumulative and compounding - someone can find out a lot more about you by just reading more of the things that you've written about in the past. 3. Pull vs Push - It lets the best connections come to you - instead of putting the impetus on you finding the best connection.