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by Tehdasi 1665 days ago
"In the early days DSE was like Jaycar." Not that surprising. The origin story of Jaycar is that when DSE was being sold to Woolworths DS took aside an exec at DSE and said that Woolworths were going to run DSE into the ground. He advised the exec to start up his own rival chain, which he did, and thus Jaycar. Still, whilst Jaycar appears to be quite successful, DS wasn't entirely right, it took 34 years for the brand to die.