[arkitaip]

This isn't criticism of your service per see, but wouldn't scheduling flower delivery take out some of the magic and fun of receiving flowers? Maybe you could add some randomness so that the flowers are delivered within a interval instead of always 30 days apart?

Did you do some research to figure out the MVP?

I understand that you're in the MVP phase right now but what are your plans wrt to the web design? The current one is very generic. Maybe some kind of flower shop design?

I like the idea of the rookie plan :) How does your email reminder look like? I'm betting you made it easy to sign up for one of the other two plans, maybe even offering a rebate on the first delivery of roses?

You might want to align the plan boxes on /pricing as "rookie" is shorter than the others.

[TuaAmin13]

I agree that randomness might be a bit better here, or if you could do something like randomize destination (idk didn't sign up).

That way you can send flowers to the significant someone at home one month, the office the next, or something like that.

If you randomized the date of delivery you could do something like a small thing of flowers one week but 5 weeks later a slightly larger arrangement. Along the lines of something I'm thinking of: xkcd/576 and the associated implementation that was posted on hacker news. It doesn't buy something everyday, but sometimes saves up.

But that's complicated! And you have an MVP which is exactly that, minimum. I like it a lot; I'm just not quite in the $49/month club for flowers yet.