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by option_greek
1675 days ago
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It would and to certain extent it does especially with startups etc. Where they dropped the ball is not being serious about the enterprise support. There are other reasons as well like attaching Google's name to the product there by making it non-serious (as in free/personal vs enterprisey/serious) due to Gmail being associated with personal email. If they are serious they should have gone with a separate brand with competent support. Despite all the above reasons, the main reason for the current zero competition is because for all enterprises,using azure AD is a natural progression from their much abused on-prem AD which has been linked as the primary mechanism for user auth across all kinds of products (MS and non MS). To be honest, MS doesn't have to do anything now. Just sit back and collect the money (and once in a while acquire things that have potential to become enterprisey like the GitHub). |
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