It looks like a simple purist one color professional notebook. The curves are all different. As a apple zealot you surely see how the Macbook is a whole different league in terms of style and smart-term-that-ends-with-ility (and by that obviously different).
Are you seriously proposing that Apple has some monopoly on the idea of a rectangle with rounded corners? There's only so many practical shapes that a laptop can be.
Sure, it's very similar to the MBP, but it's not just a paintjob and a sticker - turning the trackpad into a touchscreen and moving it to the side of the keyboard is a big change.
I'm looking at this on an MBP right now and pretty much all of the details are different except for... a similar shape and keyboard type? What do you want out of them?