|
Am I reading this correctly? > We recognize, however, that developers will incur costs to support their billing system, so when a user selects alternative billing, we will reduce the developer’s service fee by 4%. For example, for the vast majority of developers who pay 15% for transactions through Google Play's billing system, their service fee for transactions through the alternate billing system would be 11%. You have to pay a 11% fee for using someone else's billing system when buying an in-app purchase, if that app was downloaded from the Play store? |
The fee is for: - access to install base and customer relationship - funds development of the platform, SDK, and tools - funds development of the store - funds operation of the store - profit for the company - last and least: payment processing
Could those things be funded differently? Yes... but it would require a radical restructuring of the way mobile platforms work that would not be favorable to startups or independents. It would also lead to massive fracturing of the customer relationship, lower trust, and ultimately shrink the total dollars spent on software (though the big players would make more money). People trust Apple or Google with their credit card. They know the platform requires all subscriptions show up in one place and they don't need to call and argue with a sales rep to cancel. Be prepared for all of that to disappear when it becomes a free-for-all. Stop pretending this kind of "freedom" is completely free of consequences even for those who don't take advantage of that "freedom".