[Art9681]

Dice / EA would want to maximize their profits through any legal, popular and mostly unpopular means. If that means entering some service agreement to support tokens from rival products then yes, they will. Anything that will increase particiation in their platforms is ideal.

[acdha]

Why wouldn’t they just make that deal together? That would give them more control, and they could split all of the money which would be going to blockchain fees instead of gifting it to third parties.