[Jensson]

> It's trivial for any author or creator to publish their wallet address; it's simply a short hash value.

It's also trivial for any author to change that message to a new hash so they can sell their NFT's again. Or the service where that message was posted might disappear, so you can no longer view the message and therefore nobody knows that the NFT is "authentic". So you basically get the same problem as any central authority of trust. In this case you trust the message board the author posts on, and you trust the author, and you have to also trust the service hosting whatever art the NFT points to. If you trust those then why not just trust a regular exchange instead?