[vegai_]

>Sometimes I also wonder why Org Mode is not as popular as Markdown, the former is far more powerful.

Powerful seems to imply complicated to implement. Same reason why markdown is beating asciidoc in everything.

[mmcdermott]

I wonder if being Docbook oriented hurt Asciidoc. At one point, I thought everything, even HTML, went through the Docbook toolchain and customizing Docbook is intimidating.