[holonomically]

It's definitely real. There is some convoluted scheme involved where buying into it gives you the option of converting your shares into $people tokens which give you the advisory voting rights for what to do when they win their copy of the US Constitution. They're using something called Juicebox [1][2] which looks like a set of contracts that simplifies ERC20 token creation and management but the site is designed for children so it's hard to make sense of it.

Balance at time of writing this seems to be ~$38.75M (Ξ9,140.55) and the conversion rate is 1,000,000 PEOPLE/Ξ.

Someone commented this is basically a scam to generate a bunch of hype and transfer a whole bunch of money to whoever owns the contract for this DAO. Whatever money they don't use at the auction will presumably be distributed back to whoever bought into this based on their share of $people tokens (modulo gas fees). It's unclear if the DAO owners have extra shares or not but I guess that could be easily verified by someone who was willing to do the required detective work and chase some pointers on etherscan [3][4].

1: https://juicebox.money/#/

2: https://juicebox.money/#/p/constitutiondao

3: https://etherscan.io/accounts

4: https://etherscan.io/address/0xb1c95ac257029d11f3f64ac67b230...