[Griffinsauce]

One option supports customers who don't need your service/product _right now_ and the other doesn't.

It's incredibly naive to think that customers are one-and-done for any service. Value is related to context, they may move out of it and back in and your service will make sense again (unless you add costs through shitty unsub. friction that is...)

It's also the difference between an endorsement and a warning to potential referrals. You're not just burning off this one customer, you're hurting your chances with everyone they know.